October 2012 12
TagCapsule evolution: adjust your own trackers in one click
Since a year now, Lengow has been proposing a universal tracker that allows e-merchants to place quickly and easily one unique tag on the pages of their website. For the record, thanks to TagCapsule, retailers only have one tag to manage, which encapsulates all partner trackers available in the Lengow solution, such as Google Analytics, [...]
Get ready for Christmas and the sale period with Lengow
Christmas and the sale period are two important moments of the year for online merchants. Indeed, a big part of their turnover is made during this period. Get ready for Christmas…. Christmas time is often the occasion for online buyers to make unusual purchases on Internet: quick delivery delay, lack of time, a bigger choice [...]
Interview of Felicia Kron, Lengow’s Country Manager Scandinavia
It has been a while we haven’t interviewed a member of Lengow’s team… So let’s keep on what we usually do! Let us introduce Felicia Kron, Lengow’s Country Manager Scandinavia (Sweden and Denmark). Hi Felicia, can you introduce yourself in a few words? Hello! I am Swedish with a love for Internet shopping, horseback [...]
Another award for Lengow: the company wins the 2012 Ecommerce Trophy in Innovation category
After the International Ecommerce Award at Ecommerce Paris Fair in September, Lengow follows on prizes and wins the 2012 Ecommerce Trophy in Innovation category. The Ecommerce Trophies, on Ecommerce Mag’s initiative – a French magazine dedicated to e-business professionals, that analyzes and makes understand the great tendencies of e-business and digital economy-, are a professional [...]
Interview of Maxime Privé, Lengow’s Country Manager Germany: how to use the different ecommerce channels in a professional way?
As you know, Lengow was exhibiting at Dmexco fair, leading expo & conference for the digital industry, in Cologne in early September. This show was the occasion for Maxime Privé, Country Manager Germany to present Lengow and give some advice on the use of ecommerce channels via an interview for Media-Treff. Here’s the complete video [...]