23 May 2014 3

 

How to improve your ecommerce performance with retargeting

Retargeting (or remarketing) enables you to maximise traffic to your site and increase conversion rate by targeting visitors who leave your online store with customised adverts on other sites, based on their interactions on your site. Popularised by the French company Criteo, retargeting has quickly established itself as an effective way to increase conversion on [...]

Best Practices @en1 month ago More