Google updates Google Shopping products feed specifications
In a recent blog article Google revealed some changes to the feed specification for Google Shopping, its integrated shopping engine, which is accessible via the “shopping tab” on the search engine’s homepage or via the Product Listing Ads. The changes will be compulsory from 30th September, 2014. In its FAQ, Google precises: “As we previously [...]
Lengow to participate in Performance Marketing Insights Europe
On the 23rd June Lengow will be in Berlin to participate in Performance Marketing Insights Europe. The event will bring together professionals from the performance marketing industry from around the globe. The day will be full of keynotes, thought leading sessions and panel debates, covering topics such as attribution to multichannel, personalisation, customer journey and [...]
How to use the weather to optimise ecommerce sales
Summer is at our door and the sun is back! How can you take advantage of this and boost your ecommerce sales? We have become used to retailers collecting large amount of data about us, but now this traditional data is being supplemented by an array of new data sets, including weather, giving retailers the [...]
La French Touch Conference 2014: Lengow in NYC
On the 26th and 27th June New York will host the first edition of La French Touch Conference, an event which brings together the best of French Tech, start-ups and VCs. The event, which aims to promote France’s innovation and entrepreneurial ecosystem, invites French and American entrepreneurs and thinkers to come together to debate and [...]
Consumer Rights Directive 2014: What do you need to know?
A new consumer rights directive will come into force this week on the 13th June, which will have various implications for how online stores conduct business. The full version of the directive can be viewed here, and we have highlighted the main points below in this handy article . Returns and refunds The time a [...]
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