Best Practices @en 15
Consumer Rights Directive 2014: What do you need to know?
A new consumer rights directive will come into force this week on the 13th June, which will have various implications for how online stores conduct business. The full version of the directive can be viewed here, and we have highlighted the main points below in this handy article . Returns and refunds The time a [...]
The importance of a responsive design in ecommerce
A responsive design adapts the content of your ecommerce site to the size of all types of screens, thus, your online store can be viewed on all devices (tablet, smartphone, etc). Responsive design is now essential for any ecommerce store because it provides better visibility of your products/services and improves your conversion rate. Why choose [...]
How to improve your ecommerce performance with retargeting
Retargeting (or remarketing) enables you to maximise traffic to your site and increase conversion rate by targeting visitors who leave your online store with customised adverts on other sites, based on their interactions on your site. Popularised by the French company Criteo, retargeting has quickly established itself as an effective way to increase conversion on [...]
Five tips to improve your m-commerce performance
Last year Britons spent £38.8 billion online and £4.9 billion of this amount was attributed to goods or services bought through mobile devices. Thus m-commerce accounts for 13% of the UK’s online spend, making the UK the most mature m-commerce market in Europe. Pairing this information with the fact that there are more mobile phones [...]
Six tips to optimise your emailing campaigns
Email marketing, despite being one of the older e-marketing tools, remains an essential lever for any e-merchant wishing to create a long lasting relationship with their customers or prospects. The majority of Internet users check their emails at least once a day, thus giving e-merchants a great opportunity to communicate with customers and/or prospects at [...]
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