Marketing Channels 26
10 tips to improve your Google Shopping feed with Lengow
If you have never worked with a Google Shopping feed before, there are a few things to think about before getting started. Here are a few tips on how you can use Lengow to improve the feed you place in the Merchant Center. 1. Matching your fields correctly Field Matching is one of the most [...]
#AmazonCart: Shop on Amazon without leaving Twitter!
Amazon and Twitter have created a partnership to allow Twitter users with an Amazon account to automatically add a product to their shopping cart through simply including the hashtag #AmazonCart in their tweet. Find out more about this new purchase system. This new service demonstrates Amazon’s belief in Twitter’s potential to generate sales. Amazon, who [...]
Twitter Product Cards: Sell your products on Twitter with Lengow
Twitter takes a step closer to ecommerce by launching Product Cards. Product cards allow e-commerce sites to display their products on the microblogging social network and make purchases possible from a single tweet. Here’s what you need to know about this new format to promote your products and how to use it effectively. The Lengow [...]
Improve your Shopping PLA campaign with Lengow
Since their introduction in October 2012, Google Product Listing Ads have seen their popularity continually grow. PLAs expenditures have increased by 300% and this new visual advertising format displayed directly on the side of the Google search engine can generate a click through rate of over 20%. Lengow has been working on Google Shopping since 2010 and [...]
The 5 Twitter Ads formats for Online Businesses
Twitter’s mission is to give everyone the power to create and share ideas and information instantly, without any barriers. With more than 241 million monthly active users, Twitter is one of the most powerful social network in the world with 500 million tweets sent every day. As an e-merchant, it is profitable for you to [...]