Comparison Shopping Sites 5
10 tips to improve your Google Shopping feed with Lengow
If you have never worked with a Google Shopping feed before, there are a few things to think about before getting started. Here are a few tips on how you can use Lengow to improve the feed you place in the Merchant Center. 1. Matching your fields correctly Field Matching is one of the most [...]
Improve your Shopping PLA campaign with Lengow
Since their introduction in October 2012, Google Product Listing Ads have seen their popularity continually grow. PLAs expenditures have increased by 300% and this new visual advertising format displayed directly on the side of the Google search engine can generate a click through rate of over 20%. Lengow has been working on Google Shopping since 2010 and [...]
Why should you care about product feed optimization?
Lengow’s Feed-Management Tool allows e-merchants to quickly and easily index their products catalogue on any e-commerce channels in the world : shopbots, marketplaces… As a matter of fact, once our clients’ product feeds are sent through these channels, they just have to optimize the feed daily in order to keep it up to date and [...]
Google Shopping is becoming a paid-for service on the 13th of February. What do you need to know?
Google Shopping, the free comparison shopping engine of Google is about to evolve and to become a paid-for service from February 2013 in several countries including the United Kingdom, France, Japan, Italy, Spain, Netherlands, Brazil, Australia and Switzerland. Already effective in the USA since last October, the new commercial model of Google Shopping will entail [...]
Comparison Shopping Sites for Beginners
Comparison Shopping Engines (CSEs) have been present on the net for nearly 10 years and allow consumers to look for, compare and buy products at the best possible prices. Dealing with these CSEs, which have various functions and different business models, can quickly become an overwhelming task. Here are a few tips on the best [...]
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