Six tips to optimise your emailing campaigns
Email marketing, despite being one of the older e-marketing tools, remains an essential lever for any e-merchant wishing to create a long lasting relationship with their customers or prospects. The majority of Internet users check their emails at least once a day, thus giving e-merchants a great opportunity to communicate with customers and/or prospects at [...]
#AmazonCart: Shop on Amazon without leaving Twitter!
Amazon and Twitter have created a partnership to allow Twitter users with an Amazon account to automatically add a product to their shopping cart through simply including the hashtag #AmazonCart in their tweet. Find out more about this new purchase system. This new service demonstrates Amazon’s belief in Twitter’s potential to generate sales. Amazon, who [...]
Twitter Product Cards: Sell your products on Twitter with Lengow
Twitter takes a step closer to ecommerce by launching Product Cards. Product cards allow e-commerce sites to display their products on the microblogging social network and make purchases possible from a single tweet. Here’s what you need to know about this new format to promote your products and how to use it effectively. The Lengow [...]
E-Payment: 3 tips for international success
E-tailers are increasingly turning towards international markets and online payment can be a major barrier to successful internationalisation. It is always possible to choose to sell internationally via marketplaces to avoid this obstacle, but apart from that, here are 3 tips for avoiding the pitfalls of international online payment. 1. Use an international payment operator Developing [...]
Improve your Shopping PLA campaign with Lengow
Since their introduction in October 2012, Google Product Listing Ads have seen their popularity continually grow. PLAs expenditures have increased by 300% and this new visual advertising format displayed directly on the side of the Google search engine can generate a click through rate of over 20%. Lengow has been working on Google Shopping since 2010 and [...]
Lengow Products
Centralise your tracker management
Discover Tagcapsule
Monitor your competitor's prices
Discover Pricewatch