How to use the weather to optimise ecommerce sales
10 tips to improve your Google Shopping feed with Lengow
If you have never worked with a Google Shopping feed before, there are a few things to think about before getting started. Here are a few tips on how you can use Lengow to improve the feed you place in the Merchant Center. 1. Matching your fields correctly Field Matching is one of the most [...]
The Start Up Assembly: Come and meet us at Lengow HQ
The Start Up Assembly is a yearly event where start-ups around France open their doors to the public, allowing them to look around their offices and get more information about the company and its history. The event, created by well known start-upers Marc-Arthur Gauthey and Cedric Giorgi, is expecting over 500 start-ups to participate this [...]
IMRG Connect: The importance of personalisation in ecommerce
Last week Lengow attended the second IMRG Connect Conference of 2014, which focused on the customer journey and personalisation. The day was packed with insightful and thought provoking keynotes, panel sessions and presentations. The main take away from the day is that personalisation is fundamental to ecommerce. Personalisation is key People buy from people, and [...]
The importance of a responsive design in ecommerce
A responsive design adapts the content of your ecommerce site to the size of all types of screens, thus, your online store can be viewed on all devices (tablet, smartphone, etc). Responsive design is now essential for any ecommerce store because it provides better visibility of your products/services and improves your conversion rate. Why choose [...]
How to improve your ecommerce performance with retargeting
Retargeting (or remarketing) enables you to maximise traffic to your site and increase conversion rate by targeting visitors who leave your online store with customised adverts on other sites, based on their interactions on your site. Popularised by the French company Criteo, retargeting has quickly established itself as an effective way to increase conversion on [...]
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