May 2014 32
IMRG Connect: The importance of personalisation in ecommerce
Last week Lengow attended the second IMRG Connect Conference of 2014, which focused on the customer journey and personalisation. The day was packed with insightful and thought provoking keynotes, panel sessions and presentations. The main take away from the day is that personalisation is fundamental to ecommerce. Personalisation is key People buy from people, and [...]
The importance of a responsive design in ecommerce
A responsive design adapts the content of your ecommerce site to the size of all types of screens, thus, your online store can be viewed on all devices (tablet, smartphone, etc). Responsive design is now essential for any ecommerce store because it provides better visibility of your products/services and improves your conversion rate. Why choose [...]
How to improve your ecommerce performance with retargeting
Retargeting (or remarketing) enables you to maximise traffic to your site and increase conversion rate by targeting visitors who leave your online store with customised adverts on other sites, based on their interactions on your site. Popularised by the French company Criteo, retargeting has quickly established itself as an effective way to increase conversion on [...]
Five tips to improve your m-commerce performance
Last year Britons spent £38.8 billion online and £4.9 billion of this amount was attributed to goods or services bought through mobile devices. Thus m-commerce accounts for 13% of the UK’s online spend, making the UK the most mature m-commerce market in Europe. Pairing this information with the fact that there are more mobile phones [...]
Magento Imagine 2014: A brief summary
This week saw the 2014 edition of Magento Imagine take place in Las Vegas, Magento‘s annual event. Through various conferences and workshops spread out over four days, the company acquired by eBay in 2011 presented its new features to the community. This year there was a particular focus on improving and guiding partners use of [...]
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